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The status of Seznam Zprávy news server on Czech media market after one year of its existence
Bejlková, Kamila ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
This diploma thesis focuses on the news server Seznam Zprávy. Its goal is to find out, how the server established in the period of the first two years since its creation in October 2016. The goal of the work is to describe the specifics of online media and the Internet, which users are able to access not only from technologies such as computer or mobile devices, but also within smart TVs in the form of HbbTV. The main aim of the analytical part is to find out how this news server established itself within the Czech media landscape. The main factor the interest of the audience and the frequency of citations of the diary in other Czech media. News server Seznam Zprávy is compared with other, currently most popular, Czech news online journals: iDNES, Novinky, Denik, Aktualne, Lidovky and iRozhlas. This thesis offers statistics of data about traffic and the numbers of real users available from the NetMonitor.cz. Based on them, it is determined what success the server Seznam Zprávy for the first two years of the audience recorded. In the role of other indicators are the number of citations in other media. Overview of this data has been provided by the online media archive of Newton Media. The last indicator is the interest in social profiles of the medium on Facebook, Instagram and Twitter.
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